Your baby’s amazingly soft skin is a unique and essential shield that offers protection from the outside world—but it needs protection too. When you care for your baby’s skin, you also engage his senses, nurturing your bond and his healthy development.
Your baby’s skin plays an important role in maintaining his health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring his world through touch.
Your baby’s skin is different than adult skin. It may look perfect, but it is very delicate so it needs extra special care throughout the first years of life. Compared to adult’s skin, baby’s skin:
Is about 30% thinner
Can lose moisture faster
Is more prone to irritation
Absorbs water at a faster rate, and can lose it faster, too
Because it is more delicate, baby’s skin needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a mild and gentle cleanser and moisturizer that are developed especially for baby like JOHNSON’S® baby HEAD-TO-TOE® wash and JOHNSON’S® baby lotion.
Whether you're bathing your baby or applying a moisturizer, you're doing more than helping to keep his skin healthy. With your gentle hand, you're also forming a special bond with your baby through the power of your touch.
As your baby grows he’ll start to explore —
and you may need to wash his face and hands more often. Try a cleanser that gently restores moisture to your baby’s skin. JOHNSON'S® baby HEAD-TO-TOE®wash gently cleanses, leaving your baby’s skin touchably soft.
